Coca-Cola – Going All The Way – Super Bowl Commercial

To celebrate the launch of “Going All The Way,” Coca-Cola will donate $50,000 to the Boys & Girls Clubs of America (BGCA) Triple Play. Triple Play teaches young people about nutrition, physical activity and healthy relationships. The donation to BGCA will be triggered when the ad reaches 10,000 digital shares, so please help us reach…

Food, Beverage Companies Slash Calories In Obesity Fight

Sharon Begley, Reuters 3 hours ago A voluntary effort by the world’s largest food and beverage companies to remove billions of calories from the products they sell in the United States to help combat the nation’s obesity epidemic has far exceeded its five-year goal, according to an independent evaluation released on Thursday. In May 2010, 16…

Partnering in Communities Nationwide

In partnership with the U.S. Conference of Mayors, the American Beverage Association sponsors the Childhood Obesity Prevention Awards – a grant program that supports mayors in providing innovative programs that focus on educating children and families about the importance of balancing calories and engaging in regular physical activity. We hope you enjoy watching this video…

Keep Those New Year’s Resolutions!

The New Year brings a fresh start, and for many that means hitting the gym and healthier choices. We just want to remind you that our member companies offer a multitude of options to help you stay on track. With clear calorie labels and smaller portion offerings, our companies make it easy for you to…