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Pepsi Max Integrates ‘Unbelievable’ Vine Videos into Outdoor Ads

scbev / February 26, 2014

 

Pepsi Max integrates ‘Unbelievable’ Vine videos into outdoor ads

PepsiCo is posting user-generated Pepsi Max Vine videos into outdoor ads in what it claims is a “media first”, a move that signals the brand’s shift away from traditional, TV-led campaigns to digitally-focused efforts.

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February 26, 2014 in beverage.

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